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DUX Outdoors

DUX Outdoors
Independence VA
Booth: 528

Company Description:

DUX Outdoors is a founder-led company dedicated to creating premium outdoor furniture through personal craftsmanship and purposeful design. Every piece, including our signature DreamRocker, is personally designed and built by me to ensure maximum quality and attention to detail. The DreamRocker was perfected through extensive real-world testing with hundreds of guests at our Dream Rock Silo B&B, achieving exceptional comfort and durability. Uniquely endorsed by a professional physical therapist (PT)—a distinction rarely found in outdoor furniture—the DreamRocker stands out for its ergonomic excellence and true comfort. Crafted from advanced Starboard ST and assembled with marine-grade 316 stainless steel hardware, all DUX Outdoors furniture reflects unmatched longevity, style, and easy enjoyment in any outdoor setting. Primarily, DUX Outdoors furniture is COMFORTABLE, and thoughtfully designed and built with unique features to help you relax and make memories outside for years to come.

DUX Outdoors – FAQ
1. What sets DUX Outdoors apart from other outdoor furniture brands?
DUX stands out for its combination of refined looks, real comfort, and founder-built quality. Every piece is designed and crafted by Bill Simpson—a hands-on artisan who’s perfected each design through years of experience and real-world testing. There’s nothing mass-produced or generic about it.

2. Is this the same as recycled plastic or “poly” furniture?
No. While some outdoor brands use recycled plastic lumber, DUX is built with Starboard ST—a marine-grade material renowned for its performance on luxury yachts. It looks and feels considerably different: richer, more colorfast, and far more resistant to the elements.

3. Will DUX furniture hold up to salt, wind, and weather?
Yes. Starboard ST stands up to coastal challenges, lakefront storms, and year-round exposure; it won’t fade, crack, stain, or rot, and cleans up with nothing more than soap and water. It’s built for tough environments but looks beautiful everywhere.

4. Can I really get comfort without cushions?
Absolutely. DUX chairs and lounge pieces are designed with ergonomic contours and built-in, PT-endorsed lumbar support that make sitting genuinely comfortable—no cushions needed, and no worries about mildew, soggy fabric, or extra maintenance.

5. Who makes the furniture?
Every single piece is built by founder Bill Simpson himself, ensuring careful attention to detail, fit, and finish from start to finish.

6. What color and style options are available?
Choose from a curated palette of designer-inspired colors—classic coastal, contemporary, and everything in between. The overall style is clean, modern, and intentionally distinctive—intended to elevate your space without looking like anything else on the market.

7. Are there any unique features I won’t find elsewhere?
Absolutely. Actually, there’s quite a few! DUX furniture stands out with innovative, thoughtfully engineered features you won’t see in mass-market brands, such as:

Magic Lift Back (Chaise Lounge):
• Effortlessly adjust your recline with one hand using a convenient lever under the armrest—no awkward reaching, no pinched fingers—exclusive to DUX Outdoors.
• Slide-out tray for your devices or a book.
• Wheels and a built-in handle for ease of movement.
• Interchangeable cup or wine glass holder and phone holder.
• Fun “towel clips” to keep your towel from sliding down the back.

Kingfisher Chair (for Anglers):
• Integrated, built-in rod holders.
• Two built-in cup holders.
• Small lockable tackle box for gear.
• Adjustable headrest for comfort during long waits on the dock or shore.

DreamRocker Rocking Chair:
• Physical therapist-endorsed for exceptional comfort and back support:
The DreamRocker is extraordinarily rare among outdoor chairs—it’s been evaluated and endorsed by a licensed physical therapist for its truly ergonomic seat and lumbar design. Not only is it therapeutic, but unlike typical “ergonomic” chairs, this one was field-tested, adjusted, and fine-tuned for genuinely superior comfort—customers say it’s the most comfortable outdoor chair they’ve ever owned, no cushions needed! If you want outdoor furniture that actually helps your back instead of aggravating it, there’s simply nothing else like it.

“The DreamRocker’s lumbar support system is a game-changer... you could be mitigating, possibly even reversing lower back pain, thanks to being in the correct seated position.”
— Brandy Ring PT, DPT, Owner | Mountain Valley Physical Therapy

You’ll pay far more for a ‘medical device’ chair—which of course, aren't built for real outdoor living or pure relaxation on your porch.

• Optional, yacht-inspired gimbal-style wine glass or cup holder. Exclusive to DUX Outdoors—convenient, stylish beverage storage inspired by classic marine design.

• Replaceable rocker rails: If the rocker rails ever wear out, simply swap in a new set—there’s no need to repair or replace the entire chair. With most rockers, damaged rails mean expensive or difficult repairs; the DUX solution keeps your chair smooth, steady, and rocking comfortably for many years.

• Vented armrests: The DreamRocker’s armrests feature a unique vented underside—an idea inspired by the science of passive cooling. By allowing air to flow through a hollow channel inside the armrest, this design helps dissipate heat more quickly than a solid, unventilated surface. While it’s a theory rather than a proven guarantee, increased airflow gives heat a way to escape, which could help keep the armrests more comfortable, especially on sunny days. It’s just one more example of the thoughtful problem-solving built into every DUX detail.

• Floating tenon for the back slats: The back slats are engineered with a “floating tenon”—a technique rarely seen outside of custom woodworking. Instead of being rigidly fastened, the top ends of the slats fit into deep slots, allowing them to move slightly in and out. This clever design adds an extra degree of “give,” so the back feels more flexible and comfortable, almost cushion-like, compared to the stiff, fixed slats on most rocking chairs. It’s another subtle, technical detail that sets DUX apart for genuinely comfortable, long-term outdoor lounging.

Duck Chairs, Swivels, Gliders, and Standard Models:

• Built-in cup and wine glass holders: Every DUX chair with armrests includes integrated cup and wine glass holders as a standard feature—no upcharge. Because nearly everyone wants this convenience, we make it automatic so you can relax with your favorite drink securely in place, no add-ons required.

• Convenient handle and wheels: Every Standard Duck Chair comes with a discreet handle and durable wheels on the back legs, making it effortless to move—whether you’re mowing, rearranging, or chasing the shade. This clever feature was inspired by real-life needs: after seeing Bill’s wife struggle to move the chairs, he engineered this solution so outdoor living is easy for everyone.
Every DUX piece is designed with real-world use in mind—combining function, convenience, and a little bit of fun you won’t find anywhere else. Let us know if you’d like more details on any of these special features!

8. What about hardware and longevity?
All fasteners are marine-grade 316 stainless steel for true, rustproof durability. On wear-prone designs like the DreamRocker, replaceable rocker rails are standard, so your chair is built to last for decades—not just a few seasons.

9. How heavy are DUX pieces? Do they blow around?
They’re solidly built, with a sturdy feel and enough weight that even strong winds won’t easily move them. Each rocking chair is designed with an extra-wide base, ensuring it remains stable and firmly grounded even when no one is sitting in it. In exposed coastal or lakeside locations, this broad stance helps prevent your rocker from tipping or blowing over in strong winds—protecting both your furniture and your outdoor space between uses. It’s perfect for exposed decks or breezy locations.

10. What's this about replaceable parts? Why does that matter?
On the DreamRockers, they have been designed so that high-wear areas, like the bottom rocker rails, can be swapped out over time. That’s surprisingly rare—and means you won’t need to replace the entire chair just because one element wears with age or use. And Bill will replace these free of charge if they are ever accidentally damaged.

11. What’s the buying and delivery experience like?
Each DUX piece is personally built to order by Bill, so you can expect a little more lead time than from mass-produced brands. Your furniture will be shipped safely flat packed and partially assembled to ensure it arrives in perfect condition. Final assembly is simple, with clear instructions and all necessary tools included.
Prefer to skip assembly altogether? We’re happy to arrange professional, white-glove delivery and setup through local partners or furniture stores for a modest additional fee. Just let us know your preference at checkout, and we’ll ensure your DUX furniture is ready to enjoy from the moment it arrives—hassle-free, exactly as you expect.

12. Why is your company called “DUX”?
The name DUX is rich in meaning. It draws inspiration from the Latin word for “leader,” which mirrors the brand’s ambition to set the standard in comfortable, high-quality outdoor furniture. But there’s a playful side, too—the name is also a nod to the iconic ducks found gliding through marshes, harbors, and beloved waterside towns. Ducks are resilient, adaptive, and confidently chart their own course, just like DUX Outdoors in its approach to furniture design. Choosing DUX is about embracing comfort, quality, and individuality instead of following the crowd.

13. What’s the story behind the duck head motif on your furniture?
The duck head motif is a signature, whimsical detail found on select DUX pieces. It represents more than just a love for waterfowl; it’s a joyful emblem of uniqueness and personality. Just as ducks are at home in any environment and don’t mind standing out, the duck head design celebrates furniture that’s comfortable and different—an invitation not to take outdoor living (or oneself) too seriously, and to add a little fun to enduring, artisan-crafted comfort.

14. What are the “heads or tails” options available on your furniture?
Almost every DUX piece lets you choose between two distinct finial styles: the whimsical duck head motif (“heads”) or a more streamlined, classic finial (“tails”). You can pick whichever style best fits your space and personality—go playful with the signature duck head, keep it understated with the classic, or even mix and match for a bit of both on a set. It’s a small, customizable touch that lets you make your furniture feel uniquely yours.

15. Where did the name “DreamRocker” come from?
The DreamRocker takes its name in part from Dream Rock Silo BnB—a place known for peaceful retreats and memorable experiences. The concept was to design a rocker so comfortable and relaxing, it evokes the restful spirit of Dream Rock Silo itself. The goal was to create the ultimate outdoor chair for unwinding, inspired by that unique sense of escape and tranquility guests enjoy during their stays. With every DreamRocker, the name reflects a commitment to comfort, relaxation, and a touch of the extraordinary that Dream Rock Silo is known for.

16. What does Dream Rock Silo BnB have to do with the DreamRocker?
Dream Rock Silo BnB is more than just a namesake for the DreamRocker—it’s where the chair was truly perfected. Bill’s wife is the Superhost of Dream Rock Silo, which earned the distinction of being Airbnb’s most wish-listed property in Virginia for at least two years running. Bill invited guests to try out his furniture during their stays and provide honest feedback. Thanks to real-world insights from hundreds of travelers, the DreamRocker and other DUX pieces were thoughtfully refined for comfort and durability. When someone chooses a DreamRocker, they’re bringing home a piece of what guests have called “the coolest getaway in Virginia”—crafted, tested, and refined with direct input from real people in a truly unique getaway!

17. What’s with the duck feet on DUX chairs and lounges?
The signature duck feet on DUX chairs aren’t just a whimsical design—they’re practical, too. Those webbed “feet” help your chair stay put by spreading out the weight, so it won’t sink into soft grass or sand. It’s a clever nod to our namesake and a reminder that outdoor living (and life itself) doesn’t have to be taken so seriously. With DUX, you get both thoughtful engineering and a bit of fun—because comfort is best enjoyed with a smile.

Show Specials:

Enjoy a Complete Relaxation Set: This exclusive bundle includes two Signature DreamRocker Legacy rocking chairs—crafted from durable Starboard ST and featuring PT-endorsed back support (choose two large, two small, or one of each)—plus a coordinatin

New Products

At DUX, we’re committed to making your life more enjoyable.
That’s why we created our unique wine glass and cup holder—thoughtfully engineered with a smart gimbal mechanism to keep your drink upright and spill-free, even as you rock.
Easy to ins

Certifications & Awards

DreamRockers are endorsed by a Physical Therapist for their back support.

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